Design Strategist

I help companies define their ambition and develop new offers.

With over 10 years of experience, my work includes bridging the gap between brand and digital experiences including leading the strategic re-positioning of the MapQuest brand, developing a line extension for Starbucks and creating the strategic vision for the WindowsPhone.

Currently an MFA candidate for Products of Design at the School of Visual Arts, I apply strategic thinking to design making.

My ambition is to create products, services and experiences that have meaningful commercial and cultural impact.