Design Strategist

Design thinker turned design maker.

George has spent his career at the intersection between people, culture and technology. He helps businesses define their ambitions and develop new offers. 

With over 10 years experience as a Brand and Digital Consultant he has led the strategic re-positioning of brands, inspired designers and engineers to invent new offers and influenced how media buying agencies create compelling brand messaging.

Now he makes and advises companies how to create commercially and culturally relevant products, services and experiences.

Philosophy:

DESIGN IS GOOD BUSINESS

Design Strategy is the practice of making informed design decisions. Small strategic decisions can have significant business impact.

Core Offering:

PURPOSE 

Helping clients define their role in the world and how to stand apart.

- purpose, positioning, business model, brand architecture, brand planning

&

EXPRESSION    

Defining and guiding how brands live in the world.

- service design, user experience design, social media, brand identity, innovation