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welcome
I’m a Design Strategist
Developing platform ideas, products + experiences
PLATFORM IDEAS
Developing compelling brand propositions
Wyndham I Developing a brand extension for a new generation
Target up&up I Developing a line-extension
DesignHotels I Re-imagining a brand offering
Microsoft I Enhancing everyone's potential
PRODUCT INNOVATION
Informing and inspiring the design process
Starbucks I Inspiring a new category of energy drinks
ExcuseMe I Designing app to help you commit to yourself
EXPERIENCES
Expressing compelling offers in disruptive ways
Martell I Making an established brand culturally relevant
Cadillac I Re-imaging the dealership experience
Adidas I Socializing a brand idea
American Express I Telling the next chapter of service
Blue Apron I Making a brand a household name
PROTOTYPING
Prototyping and collaborating with makers
Cura I A custom built moped
Arrange I Making room for ideas
Palette I Creating new food mythologies
Lift I Making small spaces feel big
Extension I Creating a personal touch for loose items
Sheet Seat I Creating duel purpose home goods
LiteBox I An bedside lamp
Base I A portable laptop stand