Home_old_feburary 2017
welcome
I’m a Design Strategist. I design ideas that scale.
I help clients craft new ideas, design compelling offers and develop branded experiences.
products
Creating category defining products and rapidly prototyping new ideas
Starbucks I Re-establishing the established
Lift I Making small spaces feel big
Target up&up I Developing a line-extension
Arrange I Making room for idea
Platforms
Developing brand-led frameworks to inform digital interfaces and interactions
DesignHotels I Refining a business through brand
Microsoft I Enhancing everyone's potential
ExcuseMe I An app to help you commit to yourself
Mapquest I Making maps personal again
communications
Crafting the story of brands through advertising campaigns, content strategy and internal communications
Blue Apron I Making a brand a household name
Etsy I Changing the conversation about waste
Amex I Writing the next chapter of Amex
The New York Knicks I Redefining a brand and its place in the city
Experiences
Developing design interventions to reward people for decisions they have already made
Be.cause I Rewarding people for nothing
Non-Voting Booth I Prototyping data
The rest of the day
Thinking by making. An exercise in problem solving when there is no right answer
Cura I A custom built moped
Extension I Creating a personal touch for loose items
Sheet Seat I Creating duel purpose home goods
Palette I Creating new food mythologies
LiteBox I An bedside lamp
Base I A portable laptop stand